Looking to the Future as Aura Infection Control
At the end of 2015 Aura Infection Control ltd t/a Quality Water Specialists took a strategic look at its branding. It was felt that the brand “Quality Water Specialists” was no longer suitable to encompass everything the company could now offer and led to confusion from customers who believed that we only dealt in Dental Unit Waterline products or that we were a company that provided Legionella Risk Assessments.
Over the last 12 years the company that started out as Quality Water Specialists LLP has expanded its offering to provide solutions across the spectrum of infection control requirements. While its true our origin remains firmly in Dental Unit Waterlines and we continue to be market leader in this area its not all we can offer.
As a result a decision was made to adopt the company name Aura Infection Control Ltd. We will continue to provide expert compliance advice, and keep things as simple and easy as we always have.
Whats Going to Change?
The principles on which the company was founded on, high service level, free infection control advice, innovate products offerings and the personal connection we have with our customers, that this company prides itself on, will all remain. If you’re an Alpron user… don’t worry Alpron will also remain.
We have however been changing the way we look a bit and rebranding the company as Aura Infection Control so the Logo, Website (Including Address), Twitter, Facebook, Blog and our printed marketing materials will continue to transition over to the new branding throughout 2017.
Goodbye Cyan – Hello Purple!
Whats Going to Happen to Quality Water Specialists?
We are proud of what Quality Water Specialists stands for and of its great reputation and as such, in somewhat of a homage to the origins of the business, Quality Water Specialists will move to where it rightly belongs, Dental Unit Waterlines.
Quality Water Specialists or QWS will become the new brand name for our range of Dental Unit Waterline products which will be re-launched in 2017.
Look out for the QWS Starter Kit, the QWS Biofilm Removal Kit and the QWS Compliance Club!
In essence this change is purely cosmetic but, I hope, will make us as a company and a brand more recognisable and easier to understand without losing all the excellent qualities we are known for.
2017 will be a year of change for Aura Infection Control as we finalise our re-branding, launch some new and exciting products and engage with our customers and wider market on new social media platforms!
Originally posted 2017-02-08 12:12:38. Republished by Blog Post Promoter